Wales-based Jim Blurton, internationally acclaimed brand for the design, manufacture and distribution of specialist horseshoes and farrier tools has launched an online shop.

Currently distributing worldwide through a network of suppliers, Jim Blurton is widely acknowledged as a market leader in the crafting of functional, high quality horseshoes and farrier tools, used across the globe by farriers and horse owners who are dedicated to horse welfare whilst maximising equine performance.  These products are now available online at, for worldwide distribution.

Jim Blurton, a world champion farrier with over 40 years’ experience remains the driving force behind the business, taking the lead role in designing and crafting these specialist horseshoes and farrier tools, all tried, tested and honed in Jim’s Farrier business based in Forden, Wales.

The new online shop is launched to coincide with Jim Blurton’s role as Head Farrier throughout the Rio Olympics (5 – 21st August 2016), a post he secured after successfully undertaking the role at the UK Olympics in 2012, for the first time.

Jim Blurton set up Forden Farriers in 1980 and since this time has established a Farrier practice that is dedicated to improving farrier skills worldwide, through dedicated apprenticeships at its welsh-based premises and operating hands-on teaching clinics across the globe.

The new website designed and developed by leading Shropshire marketing agency Reech, also showcases a new brand identity designed by Reech earlier this year.